The Dissertation was developed as the last research project for my BA in International Fashion Management and Marketing at Coventry University London. The aim research was to find the answer to the research question, "To what extent is greenwashing the primary motivation for fashion brands to move their supply chains to Europe", which I came up with while travelling to an eastern European country. I had a conversation with garment workers who told me that they made my shoes, but when I checked, my shoes were stated: "Made in Italy". Throughout this report, I developed my research and analytic skills and data collection skills as I conducted an online survey of consumers and three interviews with eastern European garment workers.